Form Ever Follows Function

My tardiness in writing a well-thought out newsletter was delayed due to book* & presentation projects earlier this month.

I've been leading an Art Deco skyscrapers walking tour,  primarily along LaSalle Street in Chicago,  since I 'certified' in late spring. Art Deco is about ornamentation, these magnificent 1930s skyscrapers got me thinking about structure and the use of ornament (decoration).

Below is a quote excerpt from Holabird & Roche, architects of Chicago Board of Trade (1930):

"the exterior is an expression of the function(s) of the building..."

I think they were tapping into Louis H. Sullivan's "form ever follows function." For the CBOT, many would agree, the ornamentation is not merely decoration; it accentuating the overall design of the commodities exchange–all relating to agriculture (wheat, corn, lumber).

Why the architecture metaphor?
Frankly, there are numerous metaphors beyond architecture.
Each project, even an image for your Instagram feed requires structure and planning. We must invest the time into purpose or function, before any discussion of ornamentation. Then the mechanics of structure structure and flow of the publication will designed. Every writer I know begins with an outline or structure. Yes, even graphic designers begin with function and structure.

No amount of stock images, cheeky infographics or trendy color swatches will hide the lack of thought given to crafting a strong message and story structure; including any call-to-actions.

Working with photographic material presents a different opportunity to create a theme or visual structure for a collection. (see previous post)

I can't tell you how many times, I've been asked to work on pitch deck/publication and the first conversation is about the aesthetics versus purpose, theme, content and audience.

Let's not design from the outside inward. Sticky notes, index cards or whiteboards are simple, yet effective tools to breakdown your storyboard, eliminating the non-essential, shifting sections to improve the flow, etc.

More about structure or storyboarding:

• Storyboarding Four Pattern of Organization

• Lessons from the Art of Storyboarding

• Unique Storyboard Method: Receipt Tape

Break out your coloring pencils to ignite your inner creative juices–coloring is the new meditation. Patterns of the Ancient World and Renaissance Patterns were developed for convenience of travel. The 6x9" size is ideal to toss in your shoulder bag and fits nicely on hard surface like your tablet. AND, I included blank pages for your own drawings or doodles. Available via Amazon.

Joann

Cosmic Journey of Three

A walk through the Adler*

A recent walk along the three levels of the Adler Planetarium guided me through the exhibits to the theaters with ease. Reminding me of the graceful, yet powerful of use of THREE. How do we consciously or unconsciously incorporate this into our work?

The use of three segments or divisions can be used to construct a presentation, write the speech or develop visuals. Artists and architects have used "3" for centuries. It's simple, keeps us focused; more importantly, our audience focused.

Note the three parts of this stalwart advise for speech:

1. Tell 'em what you're going to tell 'em.
2. Tell 'em.
3. Tell 'em what you told 'em.

Patterns of Ancient World Coloring Book

Simple. 1.  2.  3.

Three most recent projects on my desk:

1. Book by illustrator and writer, a family legacy story. Limited edition, printed.
2. Expanded version of my husband's first book Saigon Shuffle, which we self-published almost ten years ago. Projected release end of September.
3. Coloring book for grown ups, I self-published a Patterns of the Ancient World coloring book, available via Amazon.

Three products to assist with your projects:

1. Slideshare is now part of LinkedIn. Post slideshows, PDFs directly to your LinkedIn profile; great for entrepreneur and business profiles.
2. Canva: online and tablet platform to to create visuals online; tap into library of free and paid assets. 
3. Adobe Slate new free iPad app to create visual stories quickly; might be a new method to present to clients or blog. entries.

My youngest is beginning her SENIOR year of high school... where has the time gone? 

Joann Sondy
Designer & Publisher
mobile: 231-633-0945
social media: @joannsondy
joannsondy.com

* Adler Planetarium, located along the Chicago shoreline, was the nation's first planetarium. Opened May 1930, designed by Ernest Grunfeld for Max Adler; the twelve zodiac bronze bas reliefs by Alphonso Ianelli grace the exterior. National Register of Historic Places and National Historic Landmark.
 

Storyboarding, Not Just for Filmmakers

The following is part of a running series of posts, from Create Your Own Great Photo Book; the first "Be a Ruthless Photo Editor" covers activities you can use to take control of your image library.

Storyboarding, Not Just for Filmmakers

How do you organize your images? Stay true to your theme.

Developing a structure based on your time is the foundation to create your own great photo book. And, keep you focused. It can be overwhelming when you're confronted with a volume of images. Refer to my previous post, Be A Ruthless Photo Editor, to eliminate the unnecessary, poor quality and non-relevant images.

A screen shot of one folder.

Example: My Family Archive. On a rainy Sunday afternoon, I decided to make a dent in scanning the negatives and photographs––which I have two or three large Rubbermaid storage tubs––from my family's photo archive. I pulled out an armful of 'stuff' and began sorting the pieces. Tossing items that had little relevance to the long-term integrity of the archive, poor quality and extremely damaged. Things like out-of-focus shots, unrecognizable subjects, generic birthday & holiday cards, etc. The result, spending time on quality pieces that would convey the story of my family.

Stay Grounded to Your Theme

As mentioned above, developing a structure will serve as your foundation. Using images and text creates your visual story. Most stories are typical: a beginning, middle and end. Let's take this further.

Tapping into a more sophisticated organization can add more interest to your photo book. Try one or a combination of the following:

4 types of story organization to add interest to your photo book.

Storyboarding your content gives you a 'roadmap' to a finish product. Naturally, we want to be flexible as the project progress. Image sequencing and storyboarding is time well spent!

After you've experimented with your visual storyboarding with your first photo book, it will become easier the next time. Eventually, challenging your creativity to try new concepts.

Interested in more? Download "Create Your Own Great Photo Book."

Next: Add cognitive flow within your theme.


Happy self publishing.

Create Your Own Great Photo Book

Create Your Own Great Photo Books

• Have you ever wanted to create your own photo books?
• How do you start?
• What are techniques to make it look professional?
• How do I get it printed?

Download Free eBook 

Just released a few days ago to select list of followers, now available for you.

An introduction to self-publishing techniques to create your own amazing book using your photographs or illustrations.

Discover techniques to create and publish of your own photo book, plus an introduction to self-publishing options (print and digital formats). Ideal for photographers, illustrators, architects, chefs, historians and many more.

Topics covered:

• Image Sequencing & Storyboarding
• Page Layout and Structure
• Cover Design
• Image Preparation
• Overview: Shutterfly, Lulu and Blurb

Start Creating Your Own Photo Book

* eBook format is 21-page PDF, compatible on desktop and mobile devices.
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Dancing In The Dark

Wow, it's been a couple of months since I've posted anything new for you.  Frankly, I've been immersed in some very exciting projects.

Don't let the title of this post send you looking for Bruce Springsteen on iTunes. 

Can you deliver your speech/presentation in the dark? 

Without the support of visual aids? Ditch the PPT?

Image courtesy Choose Chicago

Many of you know that I'm a docent with the Chicago Architecture Foundation, and this year I'm 'sponsoring' a trainee. One of my responsibilities is a walk through or demonstration of one of the core tours. 

Due to scheduling, my trainee and I could only agree to meet after work. This is Chicago, it's dark by 6 p.m. and this week it's been cold (again) and damp. Not the best conditions to display my expertise. 

Midway through the two-hour tour, Ben, docent-in-training, complimented me on the descriptive speech I used to describe details of buildings on the Chicago Old & New Tour.

After I thanked him, I was surprised when I realized that the darkness added a new and highly disciplinary behavior to my tour. A way to reduce and eliminate some bad behaviors and crutches. 

I wasn't relying on the illumination of daytime, as I usually do. Instead, recalling specific details expressed with highly descriptive language. Clearly articulating the core concepts, coherently making comparisons to describe details that are seen vividly during the day.

Plan B–No Crutches
This exercise recalled the disastrous and feeble attempts I've witnessed over the years when technology fails. You know what I'm talking about: microphone cut outs, the presentation file doesn't load, the computer shuts down, the projector lamp burns out, you don't have the right cable, its the wrong file/version, etcetera, etcetera.

A Challenge
I challenge you to deliver your speech or presentation without the use of visual aids. Take it further and step away from the lectern and turn off the microphone. 

Can you express the core message(s) and support it with details to your audience coherently? Delivered with passion and confidence? 

Here's the link to your 80s rock-n-roll fix, "Dancing in the Dark" by Bruce Springsteen.

Structure & Clarity Rocket Your Presentation

My faith in a well-structured presentation has been restored when a client recently asked:

“Does the flow of the presentation cover all the key points for an investor pitch?”

Referencing my “Universal Pitch Deck–The Ultimate 12-Slide Structure for Any Presentation” it was easy diagnose the client’s presentation:

1. Overview/Intro
2. The Problem
3. The Solution
4. Opportunity & Market
5. Technology
6. Competitive Advantage (USP)
7. Competitive Landscape
8. Market Strategy
9. Financial Roadmap
10. Management Team
11. Current Status
12. Summary

The Competitive Advantage is the pinnacle of the presentation, we lead the audience to crescendo. You’ve got their attention, now guide them to the closing (the ASK).

Interestingly, this presentation replaced text heavy and clip-art slided with well-designed illustrations for the Solution, Opportunity & Market and Technology.

45 Slides in 30 Minutes?

Today, I received a 45-slide deck for review and recommendation. This well-designed draft is currently suited for a tradeshow or business conference not an investor and analyst audience.

The core message is hidden behind complex Photoshop’d backgrounds and overuse of ‘expert’ quotes and illegible charts.

The first step will be the “big picture” view via the Slide Sorter and begin to pull irrelevant slides, shift and combine slides into an articulate story structure focused on the core message for the intended audience.

Structure and clarity should be your creative strategy to stay focused on core message. I firmly believe that your audience will be more responsive. I was just discussing with my client (same PPT) the value he places on ample Q&A time to dig deeper into content and audience engagement.

Celebrate and be safe, happy 4h of July.

Six Keys for a Successful Presentation or Dye Your River Green

What's more "Chicago" than a bright green river and a parade, all on the same day! As St. Patty's Day is just a few day away, Chicagoans will be in celebration mode all weekend. I forgot to check the city's event calendar and scheduled myself for an architecture tour this Saturday; needless to say I'll be navigating the party-goers. 

Tapping into resources like Presentation Zen for guidance and "how to" advice to develop a remarkable presentation can be very helpful. Possibly elevating your presentation to the next level; maybe even close the deal on the spot. Leverage your presentation (and speech) for professional success and personal fulfillment with these six key elements.

Story: The Narrative Imaging. Everyone has a story to tell. All of us will listen to a story. The best storytellers are those who input their own personality, character and experiences into the material in a form of narrative. Yes, even business presentations can have a personality; it should be the company's personality.

Design: More than Decoration. Developing the design of the presentation should come after the storyboarding (outline) stage. Colors, graphics, images, fonts and charts/tables should add visual emphasis to the content. Not just mere ornamentation. The visual theme should be regarded as part of the overall messaging process.

The Big Picture. When you look through the view finder of your camera, you see the larger view. Look some more and you'll begin to focus on the details. What's important? What matters? Focus on the key message.

Empathy: Be Human. Can you add emotion to your presentation + speech? The best stories are those that grab our emotions. Look for non-verbal cues to add emphasis.

Play: Be Willing to Laugh at Yourself. This can be tricky, because telling joke can backfire. Being authentic (aka human) can build a real connection with your audience and keep them interested.

Meaning: Where's Your "Why". Where's the passion? Have you given this presentation + speech so many times that your enthusiasm is waning? Go back to the Big Picture and ask yourself "why?" (Hat tip to Simon Sinek)

Do you attend professional networking events? Or, pitch nights? How many times have you pulled out your smartphone and began checking your emails or catching up on headlines because you lost interest? 

There's a lesson for all of us. 

The core of my creative services is working with professionals to improve their presentations. I offer a free review of your existing presentation and an evaluation with recommendations. 

Secrets of Self-Publishing Presentation December 19th

Are you an aspiring author looking for a publisher? 

Look no further than the closest mirror! 

I will be leading a class and discuss to help you simplify the self-publishing system, whether you’re excited about e-books or hard-nosed about hard copies. 

You’ll learn about a wide variety of author services, DIY tools and creative platforms while deciding which method of print and distribution fits your circulation aspirations. And the best part is, you’ll love who you’re working with: yourself!

This free class will be held at one of the community classrooms at Next Door Cafe in Chicago. We'll begin at 6:30p and I'm planning on leaving enough time for Q&A. Next Door Cafe is located at 659 West Diversey. 

In case you can't make this live event, I have prepared an, Self Publishing: Navigating the Process; loaded with description of service providers, tools and pages of resources. 

Available for viewing/downloading via Slideshare.

Self Publishing: Navigating The Process from Creative Aces

Happy Thanksgiving!

Celebrating Thanksgiving this year quietly with my family; giving thanks for so many blessing this year. 

Best wishes to you and yours.
Joann 

Pitch Session Evaluation: Technori Pitch Chicago (Part 2)

Last month I attended a PechaKucha Chicago and Technori Pitch both very impressive and kudos to all who stepped onto the stage with a story to tell. Both community based, with PechaKucha more entertainment versus Technori business oriented. 

My interest was in the presentation styles, the delicacies of ‘how to say it’ and ‘get to the point’.  The following observations rely heavily on my Toastmasters evaluation protocol.


See my review and 'takeaways' in my PechaKucha article. 

Technori Pitch is a monthly showcase of innovative starters, showcasing what they have just launched.

Designed to be a showcase of launching startups, Technori Pitch gathers 550 people together in Chicago, every single month, to watch as five startups launch on-stage. With a production quality that far exceeds comparable events, Pitch is designed to elevate the startup showcase to a level on-par with theater experience.

October's theme was non-profits and/or social conscious companies. Arriving a few minutes late and standing in the back while the keynote speaker, a fund manager gave her introduction about the marketplace for such investments.

Upon reviewing my notes, I began to notice a pattern:

• Taming Your Bridge Words
• Move Away From the Lectern
• Graphics/Images Connect with Your Ideas
• The "Ask"

Ah, Oh, and Um–Taming Your Bridge Words

The keynote presenter was highly educated. However, I somehow sensed that she might have been called upon at the last minute to participate and lacked adequate rehearsal/practice. And, her use of bridge or filler words ("so", "um", "ah") was extensive.

Move Away From the Lectern

Chase Auditorium, where Technori Pitch is held, has a lectern on stage; which might be a permanent fixture. Recalling it was in the same place during a taping of "Wait, Wait, Don't Tell Me" show last year. This lectern or podium was an anchor for most of the presenters throughout the Technori evening. Thus, you are standing in one spot, hugging onto the lectern and creating a barrier with your audience. Only one presenter stepped away from the lectern, expanding his space and connecting with the audience.

Graphics/Images Connect with Your Ideas

A presentation (speech or keynote address) requires planning. Period. Once you have your idea and outline, it is time to work on the slides. Writing your speech and planning the slides should you hand-in-hand. This process cannot be rushed. The rewards for all the advance planning are a clear message, confidence and an attentive audience. 

Here are a couple of things to consider when working with your designer or presentation coach with regard to graphics.

• Refrain from downloading images from the web unless you have purchased or acquired via appropriate usage licensing. A fuzzy, blurry, out of scale image is amateurish and should be avoided.
• Select images that best convey your idea and invoke emotion. 
• Avoid using tables of numbers. Instead stay focused on a key number or outcome and display it boldly with a few words. 500,000 Acres Saved in 2013
• Charts: Unless your writing a scientific paper, use charts simply and elegantly. Far too many presentations overload a slide with a chart, add data points, footnotes, explanations, etc. 
• Keep it simple.

The "Ask"

Elise Zelechowski, Rebuilding Exchange, is a young female executive director operating in an industry dominated by men; she was extremely clear about how much money her organization needed and how the money would be invested/used. Clear and direct. While a few others were ambiguous or chose to rely on their financial model. 

Another method, used by Rich Johnson, Spark Ventures which connects organizations and to children in-need, he cited results already achieved and then stated, "I need your help." Explaining the breakdown of the investment (rule of 3!) to help raise children out of poverty. Sharon Schneider, Moxie Jean an e-commerce upscale resale children's clothing, also illustrated "why do I need the money?" and how the investment will be put to use.

Pitch Session Evaluation: PechaKucha Chicago (Part 1)

PechaKucha vs Technori (Part 1)

Last week I attended a PechaKucha Chicago (Monday) and Technori Pitch (Tuesday) both very impressive and kudos to all who stepped onto the stage with a story to tell. Both community based, with PechaKucha more entertainment versus Technori business oriented. 

My interest was in the presentation styles, the delicacies of ‘how to say it’ and ‘get to the point’.  The following observations rely heavily on my Toastmasters evaluation protocol.

A PechaKucha (pronounced “pe-chak-cha”) is a rapid-fire presentation in which the presenter used 20 slides, each on-screen for 20 seconds. (20X20 = 400 seconds (or 6 minutes + 40 seconds)) When I say slides, I’m not referring to the slides you’d see in a business presentation. Slides for a PechaKucha are images! Images! The speaker has can either talk speak directly about each image or craft a story for the 20-slide presentation.

This month's PechaKucha was a special event, co-hosted with Chicago Tribune, held at the House of Blues. All, but two or three, of the eleven speakers were associated with the photo department of Chicago Tribune; staff photographers, freelance photographers and a photo archivist.

Overall finding: Presenters who crafted a story tended to invoke the most emotion from the audience.

Chris Walker, a foreign correspondent/photographer, told his behind-the-scenes story of war torn Somalia and meeting a bright young photographer–a young man who didn’t make it out of the country before the situation turned catastrophic.

How does an architect like Scott Rappe tell a story of buildings? He combined his passion with his community...Chicago. Incorporating illustrations like you would see in a children’s book to illustrate the evolution of city and suburban developments.“Old buildings connect us to the past just like our elders connect us to our past.” A beautiful testament for Chicago and other cities around the world.

The photo archivist/conservator, Erin Mytowski, her job is going into the “belly of beast” of the Chicago Tribune archives to catalog and digitize the glass plates and negatives of this historic institution. In 20 slides we experienced her daily descent into to the lower level of the tower into the storage vaults and a glimpse of her archival responsibilities. PLUS examples of why she does it. Including seeing: Al Capone, John Dillinger, street cars on State Street, entertainers like Frank Sinatra, Sammy Davis Jr and many more. Her message: preserving the past for future generations.

I could go on to describe the other presenters, including crime scene photographer Terrence James, Zbigniew Bzdak who grew up in communist Poland and broke the rules displaying his street photography publicly, or Alex Gracia’s 20 things he thought he’d never see.

Pointers for your PechaKucha 400 seconds:

• Six minutes and forty seconds isn’t a lot of time.
• A presentation for this format must be well planned and rehearsed.
• Use full size, bold image images, scaled proportionately.
• No text on your images.
• Storyboarding is essential to be on-time and on-point.
• Passion for the story (message) while engaging the audience.
• Invoke emotion. 
• Initiate action.
• Have a sense of humor.

Participating in a PechaKucha is an opportunity to connect with community. Visit the Chicago website for upcoming events.

REPACKAGE. REPURPOSE. PUBLISH.

• Are you consistently writing blog posts or articles about your industry?

• Is your marketing kit filled with thought-leadership pieces?

• Are you called upon as a 'expert' to address professional audiences?

• Are you using a self-authored book as a key marketing tool?

A self-authored book/ebook as an instrument in your marketing strategy is as old as the hills. People have been doing it for centuries. Today is the day to turn your big pile of content into your own book.

Create. Collaborate. Publish!

In today's 'always connected' digital world, your business book serves as a platform for your ideas and expertise; building on the foundation that you are already a thought-leader in your industry. Use a book or ebook to assist with relationship building of influencers, media and higher-level clientele.

Repackage. Repurpose. Publish.

Sit down, spend the time to review all the articles or blog posts that are stored on your computer or web server. Do you notice a theme?

Let's work together with an editor to organize your articles and construct a book. Freshen up content, double checking facts and sources, adding imagery to enhance the key ideas, crafting a new introduction... and you are on your way to being a self-published author.

Create. Collaborate. Publish!

Production and distribution is now available to everyone. Period. Delivery and distribution to mobile devices has never been easier. The millions, tens-of-millions of smart devices in use today dramatically broadens your reach.

There's no need to order thousands of printed books and store them in your basement. Order what you need for promotional purposes, keeping out-of-pocket expenses within your budget.

Are you ready to publish your ebook? 

Visit the Creative Aces portfolio to learn more about publishing to the iPad or tablet.

iAuthor: iBooks Author Workshop | Registration NOW Open

Fulfill Your Potential as a Published Author!

iAuthor: iBooks Author Workshop
Thursday, October 3, 2013, 5:30p-7p
180 N LaSalle Street (Conf Room)

Apple iBooks Author application is one of the quickest and painless paths to publishing for the iPad. This workshop with introduce you to iBooks Author's features, including: page composition, type & paragraph styles, interactive elements and dynamic content. Keeping the workshop limited to a small group provides the time and attention to guide to creating your own ebook.

This class provides a thorough explanation of using iBooks Author’s powerful features, including: page composition, typography, dynamic content and interactive elements. The class concludes with an exercise that guides you through the creation of an eBook that includes many dynamic and interactive elements. No coding required!

Create interactive and multi-touch ebooks, embedding images, movies, audio clips and inks to internet. Walk away from this hands-on workshop with the tools to create your own ebook that can be shared on any iOS/Apple mobile device (like an iPad or iPhone). Additionally, we'll cover the pathway to establish your own account so you can publush your work.

Bring Apple laptop with iBooks Author installed (available here)

Suggestions:

• Access to your own content: text, images, video, etc.

• Bring iPad to view your work (or mine will be available)

 * Class size will be maximum of 10. Please email me if you're interested in upcoming classes.

Online Ticketing for iAuthor: iBooks Author Workshop powered by Eventbrite

"Movement" Free PPT Template (August 2013)

I'm looking across my desk right now and imaging sweeping my arm across the top; all the papers, business cards, sticky notes, slides and magazine articles falling eloquently into the recycle bin.  Of course, I'd be lost on Tuesday when I return after the Labor Day weekend. 

Inspired by the movement of the steel ribbons of Pritzker Pavilion, designed by Frank Gehry, this month's Powerpoint template injects some energy and movement into your presentation. The color scheme is reflective of the reflections that surround you when walking through Millennium Park.

Free download via Slideshare.

Just a reminder, that my Powerpoint templates are wrapped around the 12-slide structure "Universal Pitch Deck." The ebook is available, here.

"Color Mosaic" Free Presentation Template (July 2013)

"Color is to the eye what music is to the ear." 
                               - Louis Comfort Tiffany

Chicago is graced with numerous installations by Louis Comfort Tiffany Design & Decorating Studio. 

Just to name a few: Marquette Building, Macy's on State St. (fka Marshall Field & Co.), Palmer House Hilton and Chicago Cultural Center. The Richard H. Driehaus Museum is hosting an exhibition this fall that will feature sixty works by Tiffany and associates, visit the Driehaus Museum website for more information.

Today, I'm celebrating being certified for the Historic North Loop Tour, in which treasures like those mentioned above are a big part of the tour give by Chicago Architecture Foundation. 

Beginning this month, I'm applying my design to the Universal Pitch Deck format. Remember this my "ultimate 12-slide structure for any presentation" which I wasn't implementing on previous templates. Thus the master designer was the inspiration for this month's {free} presentation template. Download via the SlideShare link below.

"Color Mosaic" Free Presentation Template (July 2013) from Creative Aces

How to Use Right-facing Pages to Your Advantage

This year’s Printers Row Lit Fest was an opportunity to talk with several self publishing entrepreneurs or authors/artists. Bravo to all who have made this journey!

We bought books from two indie/self publishers at the Lit Fest; both books are image intensive. One photographic the other illustrative. However, one noticeable difference was the placement of (single) page images.

The book designer of the illustrative book failed to recognize that the artist’s illustrations should have been on right-facing page.

The right-facing page in ANY [printed] book or publication is the most valuable space. Our eye is naturally drawn to the right-facing page. Turn the page of a book or magazine, the physical action of turning the page reveals the right-facing page first. (Except for some cultures who’s written orientation may be different.)

Using the right-facing page to your advantage

Exhibit A: Image on left.

The illustrated book failed to create a proper title page for each section; placing the illustrations on left-facing page with no designated chapter page. The artist’s illustrations the showcase of the book.

In contrast to the coffee-table book which created a spread. Using both left and right pages to designate a new chapter.

Exhibit B: Shift the image to the right.

The noted difference between these two book designers is a designer who clearly understands foundational strategies to creating a reader-centric experience.

Exhibit C: Ideal page spread introducing a chapter or section