Marketing gurus call it 'silo' jumping or simply put expanding your target list. I prefer to think of it as casting a wider net since the landscape for targeting your audience now includes social media.
Social sites are now a viable solution for B2B marketing and IR/PR to reach millions -- for FREE!
LinkedIn has become the silent giant for business professionals, if you haven't created an account I urge you to do so immediately. And, if you own your own company or work for a company -- get a company profile set up.
- 81.8 Million Monthly Visitors
- 7.1 BILLION Page Views (Monthly)
- 12 Million Professionals Worldwide
- Executives from ALL FORTUNE 500 Companies
- 75 of FORTUNE 100 Companies
- 2 Million Dedicated Company Pages
- 50 Million Monthly Visitors
- 90 Million Page Views (Monthly)
- Free Accounts and Pro Accounts
- Easy-to-Use, Embed & Share
SlideShare Deepens Ties With LinkedIn (PC World)
Social Media Marketing By The Numbers [INFOGRAPHIC] (Mashable)